"The way I love to define it is to say that what the bottom line of shareholder return on investment is to a business, that is what social value is to a social entrepreneur: seeing the social value brought in a sustainable way. The idea of sustainability is thinking on your feet and being able to say: You know what? This is the destination, right now. But when you almost go to the destination, how are we able to extend this further, so that it becomes like a complete cycle, something that can exist even when you are long gone?".